The Willard Farm Performance System
Willard Agri-Service recently announced the launch of the Willard Farm Performance System (FPS), a comprehensive portfolio of tools, products and services backed by local expertise. FPS is the latest of the Willard team’s ongoing efforts to fulfill their mission of helping their customers maximize their farm’s profitability while being leaders in technology and environmental stewardship.
“Seems like every time you turn around, there's some new face trying to pull up a chair at your table.” Says Mike Twining, Vice President of Sales and Marketing at Willard. “This new label, that new mode of action, a new application method and so on. Too many pie in the sky promises vying to be a new input, with the only output coming from your wallet. We believe what truly serves our customers best is a caring advocate that's entirely invested in their total operation. Someone who shares their common North Star: better results.”
The Willard Farm Performance System is designed to provide logistical and decision support as well as agronomic expertise for growers that goes beyond just plant nutrition. The rapid rise in new innovations around crop production has created an increasingly complicated and confusing environment for growers seeking to implement them in their operations. Many of the newest crop production technologies are also coming from outside the traditional agriculture supply chain. Willard’s unique position as an independent retailer with a customized approach to technology implementation for each customer is how the company plans to lead the market with cutting edge technology from both inside and outside of agriculture.
“As a truly independent company we are sought out to evaluate and implement some of the newest game changing technology in ag today. Through these unique and deep relationships, we can help you create a roadmap that leads to a competitive advantage for your operation” says Billy Willard, CEO. “The complexity of today’s agriculture demands a systematic approach to innovation, that’s why we are launching the Willard Farm Performance System. With high expectations, higher testing thresholds and the highest service standards we help our customers plot their unique course for success. We can help them navigate it better by working together to increase efficiency, manage their footprint and realize a better ROI.”
Willard Agri Service is a forward-thinking, full-service, independent ag retailer providing a comprehensive portfolio of crop production tools and services backed by local expertise and practical experience in the Mid-Atlantic Region. Willard delivers a client by client, solutions-first approach resulting in long-term partnerships as trusted advisors that help farmers maximize success and sustain profitability. Willard goes beyond plant nutrition to provide growers with logistical support, decision support and agronomic expertise. Talk to a Farm Performance Advisor today by visiting willardag.com/contact-us.
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